Oklahoma’s premiere mentorship creating opportunities for youth in medicine. This organization needed a visuality as unique as it’s mission. YMM aims to recruit diverse talented youth into the field of medicine, as there is an enormous gap in what is available compared to what is needed to service the area. Along with the brand’s memorable logo and aesthetic, this organization has a myriad of initiatives at it’s disposal for raising awareness in the community, and funds to support it’s massive undertaking. Custom mascots were created along with the videos and other visual elements to bring a sense of ownership and personality that resonants with the youth, inspiring them to reach for the same.